Ocean Network Express (ONE) is reportedly planning a significant shift in its India-US East Coast cargo operations. The shipping line intends to transship goods via Colombo, Sri Lanka, a strategic adjustment following the cessation of its direct ‘WIN’ service. This move directly addresses a reduction in ONE’s West India-US East Coast capacity.
Rerouting Cargo Through Colombo
The decision to route cargo through Colombo aims to offset the downsized capacity previously handled by the direct ‘WIN’ service. Industry sources in Mumbai, speaking to the Journal of Commerce, confirmed these plans. This change means cargo originating from West India destined for the US East Coast will now involve an intermediate stop.
Ocean Network Express (ONE) is rerouting its India-US East Coast cargo operations to transship via Colombo, Sri Lanka. This strategic adjustment follows the termination of its direct 'WIN' service, aiming to offset reduced capacity. While maintaining service availability, this change introduces an intermediate stop, potentially impacting transit times for shippers.
Impact on Direct Service Operations
The termination of the direct ‘WIN’ service marks a notable change for shippers. Direct routes typically offer streamlined logistics and potentially faster transit times. The shift to a transshipment model introduces an additional leg to the journey, requiring cargo to be offloaded and reloaded at an intermediate port.
Strategic Implications for Shippers
For businesses relying on ONE for India-US East Coast shipments, this operational adjustment carries several implications. While transshipment maintains service availability, it can affect overall transit durations and introduce more handling points. Shippers often weigh the benefits of direct services against the flexibility and broader network coverage offered by transshipment hubs.
Colombo’s Role as a Regional Hub
Colombo Port in Sri Lanka serves as a pivotal maritime gateway in South Asia. Its strategic location makes it a frequent choice for carriers seeking to consolidate and redistribute cargo across various international routes. By leveraging Colombo, ONE can maintain connections between key markets despite discontinuing a dedicated direct service.



