Iperal, a prominent supermarket chain in Northern Italy, has cultivated a strong reputation since its establishment in 1986. The retailer is recognized for its unwavering commitment to quality, customer service, and deep connection to the communities it serves. This dedication now extends to modernizing its operational backbone.

Its operations have expanded significantly over the years, now encompassing 56 stores and employing over 50,000 people. Alongside this growth, Iperal offers a continuously expanding range of fresh produce. In response to this substantial growth, Iperal is actively transforming its fresh supply chain by integrating automation-ready reusable plastic crates provided by Tosca.
Iperal’s Expanding Footprint
Iperal has established itself as a dynamic force within Northern Italy’s retail landscape. Founded in 1986, the company quickly grew from its regional roots. Today, it operates 56 stores, a testament to its successful business model and consumer appeal.
Iperal, a prominent Northern Italian supermarket chain known for quality and community, is modernizing its fresh supply chain. To manage significant growth across 56 stores and an expanding fresh produce range, Iperal is integrating Tosca's automation-ready reusable plastic crates, enhancing efficiency, precision, and sustainability in its logistics operations.
Commitment to Quality and Community
The supermarket chain consistently emphasizes quality in its product offerings. This focus, combined with exceptional customer service, forms the bedrock of its brand. Iperal also prioritizes strong ties with the communities it serves, fostering loyalty and trust among its customer base.
Streamlining the Fresh Supply Chain
The substantial growth in Iperal’s store count and employee base directly impacts its logistical demands. Handling an ever-increasing volume of fresh produce requires an efficient, resilient supply chain. The company identified a need to optimize its current processes to maintain its high standards of freshness and delivery.
Leveraging Automation-Ready Solutions
To address these evolving needs, Iperal turned to Tosca for an innovative solution. The implementation of Tosca’s automation-ready reusable plastic crates marks a significant upgrade. These specialized crates integrate seamlessly with modern automated systems, enhancing sorting, storage, and transportation efficiency.
This strategic move enables Iperal to manage its expanding fresh produce offering with greater precision and speed. The reusable nature of the crates also aligns with sustainable operational practices. Ultimately, this transformation reinforces Iperal’s capacity to deliver quality, fresh products consistently across its growing network of stores.



