OnTrac is actively implementing strategies to reduce delivery costs for its clientele. The company plans to achieve this by strategically utilizing its available operational capacity. This initiative aims to translate previously unused space within its network into more competitive pricing options for customers.
OnTrac is currently pilot testing a new “savings tool.” This tool represents a key component of the company’s efforts. OnTrac CEO Mike Brown shared insights into these developments with Supply Chain Dive. He emphasized the carrier’s broader commitment to evolving into a “much more customer centric” organization.
Strategic Capacity Utilization
OnTrac’s approach focuses on optimizing its existing infrastructure. By identifying and leveraging available capacity across its delivery network, the company seeks to enhance efficiency. This method allows OnTrac to offer more attractive pricing without compromising service quality.
The New Savings Tool
OnTrac is rigorously pilot testing the innovative savings tool. This phase ensures its effectiveness in identifying and quantifying potential cost reductions for customers. Successful implementation of the tool will directly support OnTrac’s goal of providing tangible economic benefits.
OnTrac is reducing client delivery costs by optimizing unused operational capacity and pilot testing a new "savings tool." CEO Mike Brown states this initiative is part of OnTrac's strategic shift towards becoming a more customer-centric organization, aiming to offer competitive pricing and foster long-term partnerships.
Driving Customer-Centricity
CEO Mike Brown underscored a significant organizational shift. He articulated OnTrac’s strategic pivot towards prioritizing customer needs and experiences. This focus on customer-centricity underpins all current initiatives, including the capacity utilization and savings tool.
The company believes that a strong customer focus will foster long-term partnerships. This strategic direction positions OnTrac to better serve its clients in a competitive logistics landscape. It also reinforces its commitment to value-driven service.